An SEO Tutorial to Help You Build Your Business

Things You Will Learn From SEO Tutorials

Learning SEO is a must if you have a website or are planning to build one soon. There are so many SEO tutorials and resources online that you can use to learn it. Since you cannot go to any school to learn about SEO (unless you come from certain parts of the United States), these online resources are all you have if you want to find out how it works and how to apply it on your website. You can also find some very helpful books on this topic in a library near you. There are also good SEO tutorials in the form of YouTube videos. They can be useful if you are not a big fan of reading books.

Things I learned from Tangible Vagaries – OKC SEO Services

There are some tutorials that are very comprehensive and others that will just teach you a few things. The following are some of the things that you will learn from these tutorials.

What is SEO?

In very simple terms, search engine optimization or SEO is a technical, analytical and creative process that will help you improve the visibility of your website in search engines if you do it right. Its primary function is driving more visits to your site so that they can be converted into sales and increase the profitability of your business.

How Google Works

Even though there are many other search engines, most people prefer Google when they are searching stuff online. So for you to understand what you need to do for SEO, you need to know how Google works. One thing you need to know about Google is that not all links carry the same weight. For instance, if there is one link from an authoritative site and another one from a non-authoritative site, the former is seen as more valuable compared to the latter. The purpose of Google is simply to find the best web page for the keywords that a person types in the search bar. So when creating a website, you need to make it very clear to Google what the pages are about.

On-Site SEO

Some of the vital elements of SEO happen right on your website. If you have ever taken the time to understand what search engine optimization is all about, it is very possible that you have heard about link building. You can link your website to external and internal sites and help expand the reach of your business. But for link building to work, you need to make sure that you have good on-site search optimization. Keywords are also critical when it comes to on-site SEO. The temptation of stuffing your website with a lot of keywords can be very high, but that can end up being of no help at all to your site. You need to keep things simple when it comes to keyword optimization. On each page, think of about five keywords or keyword phrases that can drive people there.

Content Is Very Important

Content is not only great for search engine optimization, but also for your visitors. People will not come to your website if there is nothing exciting for them to find. So you need to make sure that you have up to date, relevant and interesting content on your website all the time. The more content you have on your site, the more likely for your visitors will come back or stick around for long. More content will also cause search engines to put more of your pages in the search index.

Monitoring Your Results

Another thing you will learn from SEO tutorials is how to keep track of your search engine optimization progress. There are two essential tools you will need to monitor your results, namely Google Analytics and Authority Labs. Google Analytics can help you learn more about the people who visit your website. You will be able to monitor organic search traffic to see the keywords that people are using in Google and other search engines to find your website in search results. Authority Labs, on the other hand, can be utilized for tracking keyword rankings for your website so as to see if they are moving up or down in the search results.

Apart from these tools, there are many other SEO tools that you can learn slowly by slowly as you get acquainted with it. If you understand and follow what you will read in the SEO tutorials, you will improve the position of your web pages in the organic search results pages. This will, in turn, make your website more visible.

SEO Tips for 2017

The year 2016 is winding down, slowly but surely. With the inevitable coming of a new year, you have to ask yourself a question; are you ready to adapt to all the changes and challenges today’s world will throw at you? For those with an online presence, this brings the issue of Search Engine Optimization (SEO) to the forefront. Today’s increasingly digitized and interconnected world makes effective SEO essential to the continued success of any enterprise. Last year’s statistics put the figures of average monthly web searches in the U.S. alone at 12 billion, and it has only increased since then.

Best SEO Tips for 2017

Here are a few tips to help you get the visibility, traffic, and credibility your business will need to stay well ahead of the curve this coming year.

1.Effective video content

A recent report by Marketing Land stated that up to 62% of all Google searches worldwide were video related. Moreover, Google itself has started paying more attention to search results that provide both text and video (blended). Marketers have always known that engaging videos are a great way to catch and hold your audience’s attention, and in the world of SEO, that knowledge is more relevant than ever.

Boost your rankings and add value to your site by spicing up your web page with an engaging video.

2.Social media

Search Engine Result Pages have steadily been reflecting the increasing importance of content originating from social media platforms such as Facebook, Twitter, and LinkedIn, among other. This trend doesn’t look as though it will stop anytime soon. For you, this means that to maintain and even raise your relevance and visibility, beefing up your social media presence and marketing efforts is crucial.

3.Content aggregation

Everybody is in a hurry these days. In the online environment, this reality is magnified tenfold. Owing to the sheer vastness and variety of the online landscape, getting a hold of an individual’s undivided attention is a tall order. This reality is frustrating to people browsing the web as well because all the different sites and pages calling for their attention make things a lot harder for them. The most elegant solution is content aggregation. Should you be able to provide people with a site at which they can authoritatively get all the information they need, your credibility and ranking online will be tremendously boosted.

4.Localized SEO

SEO localization has shown a steady increase in relevance over the years. People want to know where you are. Placing location specific keywords and gearing your content basis towards the location of your target audiences will be a sure way to get your name at the top of the search engine results pages.

A good number of local searches lead to store visits and you can be sure that most business searches are made in hopes of finding local results. Get your business name, street name, address and such-like information onto your page. A local page listing will exponentially increase consumer engagement with your organization. Google knows this, and should you be looking to get your name up there, so should you.